Websites that are well-designed grab people’s attention and keep them interested. This is why, before starting their projects or businesses online, many seek website design advice from professionals. Designing a website in the best possible way can increase its usability or the quality of a user’s browsing experience. A smart, clean design, for example, can enhance business-to-business websites. Sites that cater to casual visitors can experiment with aesthetics and colors.
Usability Tips for Website Design
1. Keep Your Homepage Clear of Clutter
A clutter-free homepage allows customers to read about your products or services quickly and figure out which links to click if they want to continue. Shoppers or potential clients who are overwhelmed with visuals or text on a site may become dissatisfied and close the tab.
On the homepage, remove any extraneous text, pictures, or links. Then, only preserve the content that clearly conveys your products or services. For new firms or those that are still creating their brand’s visual identity, a simple website design may be the best option.
2. Arrange Elements in a Way That Draws Users’ Attention
Online users’ attention spans are short, especially on mobile devices. This implies making the most of the time you have with the attention of your users. It aids in the organization of website elements in a way that encourages users to do desired activities such as purchases or subscriptions.
The call-to-action buttons, for example, can be positioned in the center of the screen, with your logo displayed in the header. To make this logo and your company name more visible, enlarge them. This makes it easier for internet visitors to notice these features first, before moving on to smaller elements like text.
Take a look at what we’ve done for our client as an example:
3. Make your content more readable and scannable.
Another important website design advice is to make your product descriptions, service lists, and other detailed information as easy to read and skim as possible. The latter two phrases indicate to how easy a person can comprehend the content on a website, which is important given their attention span.
Allowing internet customers to focus on your important points allows them to evaluate your items or services more quickly. Contrast, text size, and font types are examples of elements that might improve your website. Use contrasting colors for the website text and background to make it easier for users to read.
The text size must be large enough to be readable while remaining unobtrusive. When it comes to fonts, choose those that go well together. Different fonts might help readers organize written content.
4. Create a website that is simple to navigate.
A successful website should have an easy-to-navigate layout that is also intuitive for users. User Experience (UX) designers are skilled at identifying user personas and determining the optimum layout for this.
Brand logos, for example, can connect back to the homepage, saving consumers from having to click the return button numerous times. Another example would be navigation menus that are available regardless of the user’s location on the website. With a single click, the user can visit various portions of the website.
Below is an example of a navigation menu:
Use the footer of your website, which is located at the bottom of each page. You can include links to your social network accounts, contact information, addresses, and more in this section.
5. Make a Website That Is Responsive
Responsive websites are advantageous to your company because they allow the web page to adjust to the screen size. Because to the faster download time and proper scaling down of page information, this function improves the browsing experience.
After all, you wouldn’t want to be on a page with slow surfing and excessively huge text or pictures. Because a mobile website is smaller than a desktop website, you’ll need to reduce any content that was previously on the desktop version.
Make an impression with a user-friendly website!
Your website will need all the aid it can get to boost user engagement and conversion as the online arena becomes increasingly competitive. Why not hire the best web design business to strategically execute these tips after you’ve learned how to do so?