Obtaining a digital marketing degree can make a significant impact for anyone interested in pursuing a long-term career in marketing (or seeking a pay raise or promotion at their existing position).

Seeing those certifications when potential clients or employers look at your LinkedIn profile or website to learn about your talents and experience could help you land the job.

Having a certification validates your knowledge of the subject. It’s also a fantastic sign that you’re keeping up with all of the current marketing trends and advancements.

Finding the correct digital advertising certification for you is the key. Our guide is available to assist you.

How Do I Become a Digital Marketing Certified Professional?

The best benefit of earning a digital marketing certificate is that it eliminates the need to return to school.

There are numerous online courses available to help you improve your marketing skills from the convenience of your own home.

Many of the programs available can be finished over the course of a weekend in only a few hours.

Don’t know where to start? To become certified, follow these steps:

Begin looking at digital marketing certification programs.

You’ll discover ten certificates to complete in this page. Make sure you select the certification(s) that best match your current skills and long-term objectives.

Are you seeking for a certification that covers all aspects of digital marketing?

Or do you want to focus on a certain field, such as SEO training and certification?

Make a budget and enroll.

After then, think about how much money you want to spend.

Certifications can cost anything from nothing to hundreds or thousands of dollars.

The ones in this article are all free, which is a terrific way to get started.

Set aside time to go further into the content.

All you have to do now is get started. Schedule time in your calendar to concentrate on the material of the course you’ve enrolled in.

The higher up on your priority list you put working on the certification, the faster you’ll be able to finish it.

What is the best digital marketing certification?

Because there are so many certificates available online, deciding which one is the best can be difficult.

You should think about what you’d like to learn about as well as what would be most useful in terms of advancing your career.

There is a course for every aspect of digital marketing that you wish to learn about.

Enroll in one of the top ten digital marketing certificate programs available.

1. Certification in Google Analytics

Google Analytics is undoubtedly one of the most important tools in your arsenal as an online developer. But do you really understand how to make the most of it?

With so much data to look at and settings to manage, it can feel a little intimidating at first.

The Google Analytics Academy comes in handy at this point.

August 2021, screenshot from Google Analytics Academy

Google has a team of three teachers that have created a number of courses to help you become an analytics expert.

What’s even better? Everything is completely free!

Google Analytics for Beginners, Advanced Google Analytics, Google Analytics for Power Users, and Getting Started With Google Analytics 360 are among the courses available.

2. Adwords Certification from Google

If you’re looking for a method to show off your Google Ads knowledge, they have a certification for you!

Clients and employers want to know that you know how to build ads that provide results in terms of impressions, click-throughs, and conversions.

The Google Ads Certification can assist you in this endeavor.

August 2021, screenshot from Skillshop.exceedlms.com

The six areas in which you can get certified are Google Ads Search, Google Ads Display, Google Ads Video, Shopping Ads, Google Ads Apps, and Google Ads Measurement.

You’ll learn how to create and optimize search campaigns, how to use YouTube to tell tales to reach new customers, how to use shopping advertising to produce conversions, and more.

Your certification will be valid for one year once it has been completed. To keep your certificate, you’ll need to retake and pass the assessment every year.

3. The Inbound Certification Course from HubSpot

HubSpot’s Inbound Certification Course is another option for earning a digital marketing certificate.

You’ll discover the fundamentals of inbound marketing and how it can help you take a more human approach to your marketing efforts in this training.

It’s a great resource for existing inbound professionals, as well as those in marketing and sales.

August 2021, screen picture from Hubspot Academy

You’ll learn about the flywheel model, how to construct a corporate mission, how to develop customer personas, and how to plan out your buyer’s journey over the course of 15 videos.

HubSpot offers a range of certifications and is a reliable resource with a wealth of useful knowledge.

4. HubSpot’s Certification in Social Media Marketing

Do you want to create an inbound social media strategy that will help you engage with customers and convert more? The HubSpot Social Media Marketing Certification is designed to teach you just that.

This free online course includes eight lectures, 40 videos, and 29 quizzes to help you acquire new abilities and put them to the test before earning a degree in digital marketing.

August 2021, screen picture from Hubspot Academy

There are eight core units in the curriculum:

  • Creating a Social Media Marketing Plan.
  • Listening and monitoring on social media.
  • Creating a Social Media Content Strategy
  • Extending Your Social Media Reach
  • Building One-to-One Relationships through Social Media
  • The Basics of Social Media Advertising
  • How to Calculate Your Social Return on Investment
  • Essentials for Long-Term Social Media Success

5. Blueprint for Facebook

Did you know that Facebook has its own certification program, known as the Facebook Blueprint?

This program assists users in demonstrating their platform proficiency, which helps establish credibility and looks excellent on a CV.

It’ll be especially useful if you want to work in a position where you’ll be in charge of Facebook pages, groups, or ads.

There are a variety of certifications available, each tailored toward a certain function you might play in your job.

For example, there is a certification program for Digital Marketing Associates as well as Marketing Science Professionals.

They even provide programs for developers and community managers, ensuring that everyone can learn something new.

6. Twitter Flight School

Twitter has received a lot of attention recently, thanks to the launch of Twitter Spaces, the platform’s audio-only conversation rooms.

As a result, many businesses are reconsidering their Twitter strategy.

As a marketer, you might want to check out Twitter Flight School, the company’s own online training program.

It appears to be a lesser-known Twitter feature, but it’s really worth exploring.

August 2021, screenshot from Twitterflightschool.com

You may learn how to create a launch campaign, advertise your product, create Twitter videos, and even plan out your material effectively in Flight School.

When you complete a course, Twitter will award you a “badge,” which you may display on your LinkedIn page or other social media sites to demonstrate that you are a true Twitter master.

7. Digital Marketing Certifications from Semrush

Semrush not only has a popular tool for optimizing your web content, but they also have a library of free courses.

These courses will provide you with a digital marketing certificate in areas including SEO, content marketing, PPC, and social media marketing.

There are lessons on keyword research, mobile SEO, and local SEO, to name a few.

A Content Marketing and SEO Fundamentals Exam, for example, includes content syndication, guest blogging, link building, and other topics.

Alternatively, you could enroll in the Social Media Marketing Fundamentals course.

This one will go through the necessity of having a social media content plan, how to build long-term partnerships for your brand, and how to use both traditional and visual social media channels.

With so many choices, there’s bound to be something that piques your curiosity.

After you’ve finished going through the content, you’ll take an exam to put your knowledge to the test. This will assist you in identifying your strengths and limitations, allowing you to discover where you can improve.

You can take the exam as many times as you like to earn a passing grade on Semrush. Following that, you’ll receive a certificate that you may include on your resume and LinkedIn page.

8. LinkedIn Education

If you’re looking for a new career, LinkedIn is an excellent place to start.

It allows you to easily demonstrate your abilities, communicate with possible companies, and even post jobs.

LinkedIn Learning, on the other hand, is a remarkable aspect of this networking platform.

August 2021, screen picture from LinkedIn Learning

Although you will need to pay a monthly membership to access all of the courses within LinkedIn Learning, the first 30 days are completely free.

In many situations, this provides you enough time to complete a whole course and obtain a certificate, which you can then add to your LinkedIn profile.

Personal branding, marketing yourself, and crafting an elevator pitch are all topics covered in LinkedIn courses.

Furthermore, there are Excel-specific courses available, which you may find useful as a marketer.

9. Certification from the YouTube Creator Academy

When looking for a program that grants a digital marketing certificate, search for courses that focus on video content.

Many businesses are embracing video content and are looking for someone to assist them.

That’s why the YouTube Creator Academy Certification is worth looking at.

August 2021, screenshot from YouTube Creator Academy

YouTube has a range of courses on a variety of topics, all of which will provide you a certificate if you finish and pass an exam.

Content strategy, video creation, YouTube channel optimization, money and business, and YouTube’s policies and guidelines are among the topics covered.

These will be beneficial for you if you want to take on a career where YouTube is a major priority.

You’ll be an expert on YouTube before you realize it, which is a major deal in the marketing industry.

10. eMarketing Institute

eMarketing Institute is another location to look for free digital marketing courses.

If there’s something specific you want to learn more about, chances are they have a course for it.

Ecommerce, affiliate marketing, blogging, content marketing, email marketing, online marketing, SEO, social media, search engine marketing, and web analytics are among the programs offered by the eMarketing Institute.

Aside from these courses, there are a plethora of ebooks to peruse.

You’ll receive a certificate of completion once you’ve completed any courses you’ve taken, which will help you stand out when applying for jobs.

It could be the difference between you and another candidate getting the job.

Conclusion

Taking the effort to expand your knowledge demonstrates true initiative and dedication to your craft.

Many companies and clientele want to know that you’re passionate about your profession and have the experience to provide results.

Furthermore, many of these digital marketing courses are available for free and take little time to finish.